All activities are optional and you can participate in as many or as few as you’d like.

For phone interviews, web-based focus groups, webinars, concept evaluations, usability evaluations, and early customer evaluations, we will contact you by email as well, inviting you to take part in discussions on topics relevant to your expertise and at times convenient for you.

All current and ongoing IAB activities are also posted on our website so you can choose to participate directly from there.

Participation in all IAB activities are completely voluntary. We respect and value your time.

The IAB regularly conducts online surveys, phone interviews, web-based focus groups, polls, webinars, concept evaluations, usability evaluations and early customer evaluations — but participation is always optional.

Surveys: A typical survey takes anywhere between 5 and 15 minutes to complete, depending on your Internet connectivity and the complexity of the survey. The timeframe will be provided within each email invitation.

Interviews: Phone discussions typically take between 20 and 50 minutes depending on the topic of the conversation. The timeframe will be provided within each email invitation.

Web-based focus groups, webinars, concept evaluations, usability evaluations and early customer evaluations all have different timeframes which will be provided within each activity invitation.

Select IAB activity results are published in our newsletters and website which are used to highlight the outcomes of IAB-related activities and bring awareness to new products, services, and initiatives. We are continually developing ways to enhance this feedback loop.

Participate in and complete at least one IAB activity throughout a calendar year and a membership certificate will be emailed to you at the beginning of the following year.