Celebrating customer experience: Insights from SCIEX leaders

Oct 1, 2026 | Biopharma, Blogs, Clinical, Environmental / Industrial, Food / Beverage, Forensic, Life Science Research, Pharma, Technology | 0 comments

Introduction

Every scientific breakthrough begins with a challenge, a question, or a goal. Behind each of those moments are the researchers, analysts, and laboratory professionals working to make a meaningful impact.

At SCIEX, customer experience is centered on helping those customers succeed. It is reflected in the products we develop, the support we provide, and the partnerships we build every day.

To celebrate Global Customer Experience Day, occurring every first Tuesday in October, SCIEX leaders share their perspectives on what they have learned from customers and how those insights continue to shape innovation, service, operational excellence, and digital transformation. Together, their reflections highlight a common belief: when we listen carefully and act on customer needs, we create experiences that help laboratories achieve more.

Watch the video to hear from Brenda, Sarah, Jose, Ken, Kevin and Pat.

Click box above to play video.

Jose Castro-Perez: Customer feedback shaping the SCIEX product roadmap

Jose Castro-Perez, in his role as Vice President Product, Marketing, & Growth, points out that every aspect of product development at SCIEX is designed to prioritize the needs and preferences of our customers, ensuring that the interactions with us are seamless, enjoyable, and valuable. By listening, learning and working closely with our customers, we can focus on what truly matters: driving the creation of the next generation of products and innovations that will push science forward in ways we´ve never seen before while shaping better experiences for our customers.

 

Ken Suzuki: Listening beyond today’s challenges

One of the most valuable lessons customers teach us is that great relationships create better conversations, states Ken Suzuki, Senior Vice President, Global Sales.

As SCIEX leaders engage with customers around the world, a common theme emerges: successful partnerships extend far beyond products and technology. While instrument performance remains essential, customers also value the expertise, collaboration, and support that help them achieve their scientific and business goals.

When trust is established, conversations evolve. Discussions move beyond specifications and workflows to broader topics such as scientific breakthroughs, laboratory efficiency, operational challenges, and future ambitions.

These insights help SCIEX better understand the evolving needs of laboratories and the outcomes that matter most. By listening closely to customers and learning from their experiences, we can continue developing solutions, services, and support models that address real-world challenges and help laboratories move science forward.

Strong customer relationships do more than build loyalty. They create opportunities for collaboration and innovation, ultimately leading to solutions that help mass spec laboratories achieve greater confidence, productivity, and success.

 

Brenda Newton: Commitment to quality and relationships

Brenda Newton, Vice President Quality Assurance and Regulatory Affairs, highlights three key factors for exceptional customer service: quality and reliability, responsive solutions, and strong relationships. Monthly meetings at SCIEX address the most pressing customer issues, emphasizing robust product design, supplier quality improvements, and service goals. Continuous improvement is a priority, with design and manufacturing teams dedicated to delivering impactful solutions.

Building personal relationships with customers is also crucial. Brenda’s visits to customers over the past have underscored the importance of robust instrument design and the significant impact of the SCIEX field service team. A cross-functional team approach is essential for delivering high levels of customer service.

 

Pat O’Donnell: Creating more consistent and reliable experiences

An exceptional customer experience is often built on the things customers don’t see.

Behind every successful support interaction, service visit, training program, or product delivery is a commitment to continuously improving how work gets done. At SCIEX, this mindset helps ensure customers receive the responsive, dependable support they need to keep their laboratories running efficiently.

Continuous improvement enables greater consistency across customer touchpoints, helping simplify interactions and reduce complexity. The result is a more seamless experience, whether customers are accessing technical support, scheduling service, or seeking guidance from SCIEX experts.

For laboratories working in fast-moving research and testing environments, reliability matters. By continually refining processes and finding better ways to serve customers, SCIEX can respond more effectively to customer needs while maintaining the quality and consistency customers expect.

Pat O’Donnell, Vice President, Danaher Business System, emphasizes: “Operational excellence is not an internal goal. It is a commitment to delivering better user experiences and helping laboratories stay focused on their scientific mission”.

 

Sarah Foster: Making support faster, smarter, and more proactive

Artificial intelligence and digital innovation are creating new opportunities to simplify how customers interact with SCIEX and access the support they need, explains Sarah Foster, Vice President, Operational Excellence and AI Deployment

At SCIEX, technology is most valuable when it helps customers achieve better outcomes. That means making it easier to find answers, access expertise, and receive timely support so scientists can spend more time focused on their research and less time navigating administrative tasks.

Digital tools and AI-driven insights can help streamline workflows, improve access to knowledge, and enable faster responses to customer inquiries. They also create opportunities to identify trends and potential challenges earlier, supporting a more proactive customer experience.

As these capabilities continue to evolve, customers can benefit from faster access to information, more personalized support experiences, and greater confidence that assistance is available when needed.

The best technology often works quietly in the background. Customers simply experience smoother interactions, quicker resolutions, and the reassurance that SCIEX is helping them stay focused on what matters most: advancing scientific discovery and innovation.

 

Kevin Roberts: Comprehensive customer support

Kevin Roberts, Vice President Global Service, with more than 30 years at SCIEX, defines customer experience as encompassing every interaction from initial product awareness to post-purchase support. Meeting and exceeding customer expectations fosters loyalty and long-term relationships. Kevin takes pride in the professional, well-trained service teams at SCIEX and their proactive approach to understanding customer needs. SCIEX focuses on two main themes:

Maximizing instrument uptime: Offering flexible, customizable solutions, advanced remote support, and customer self-help enablement.

Building trusted partner relationships: Delivering expert field service, expanded consulting, and professional services, especially crucial in pharma.

These efforts ensure smooth and predictable operations for customers.

 

Advancing science together

The perspectives shared throughout this article reflect a common theme: exceptional customer experiences begin with understanding what matters most to customers.

Whether through meaningful partnerships, continuous improvement, innovative technologies, or customer-inspired product development, SCIEX remains committed to helping laboratories overcome challenges and pursue new possibilities.

Customer feedback and collaboration continue to shape how we innovate and how we support the global scientific community. Every conversation helps us learn, improve, and find new ways to deliver value throughout the customer journey.

As we celebrate Customer Experience Day, we thank our customers for their trust, partnership, and ongoing collaboration. Together, we are advancing science, solving complex challenges, and creating a stronger future for the communities we serve.

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Andrea holds a degree in Business Administration with a specialization in Marketing and Communication. She brings over 15 years of experience to her role as Global Marketing Manager at SCIEX, where she is responsible for developing strategic and tactical global marketing programs for SCIEX aftermarket business. Andrea is focused on building positioning, messaging, content, and integrated outbound marketing campaigns to establish a strong footprint for SCIEX to support its service, training, and support portfolio. Andrea spent the first part of her career working at a pharmaceutical organization in a communication and event function before joining the SCIEX team in 2012 as a Regional Marketing Specialist. She is passionate about enhancing customer experiences in the life science industry.

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